Hope: Lingerie Startup Company helps Single Mothers in Colombia

An example of truly wonderful creative thinking: A San Francisco-based underwear start-up company called Naja helps impoverished single mothers in Colombia. They get taught a skill, and a portion of revenue goes to the entrepreneurial program. This is a company that is more than sexy lingerie. This is lingerie made to empower women.


“Through the company’s Underwear for Hope program single Colombian moms receive sewing lessons, a marketable skill that lifts them out of poverty — and gets them a job with Naja.

Every time a bra is bought through the Naja website, a portion of the revenue goes towards the entrepreneurial program, along with, the customer receiving a lingerie wash bag made by a woman enrolled in the sewing program.”


As a writer who happens to be a professional seamstress and a single mother, this story was a ray of light for me. 


This entry was posted in Activism, business, indie, Interesting, News, women, work, World and tagged , , , , , , , . Bookmark the permalink.

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