An example of truly wonderful creative thinking: A San Francisco-based underwear start-up company called Naja helps impoverished single mothers in Colombia. They get taught a skill, and a portion of revenue goes to the entrepreneurial program. This is a company that is more than sexy lingerie. This is lingerie made to empower women.
“Through the company’s Underwear for Hope program single Colombian moms receive sewing lessons, a marketable skill that lifts them out of poverty — and gets them a job with Naja.
Every time a bra is bought through the Naja website, a portion of the revenue goes towards the entrepreneurial program, along with, the customer receiving a lingerie wash bag made by a woman enrolled in the sewing program.”
As a writer who happens to be a professional seamstress and a single mother, this story was a ray of light for me.